Sinopec's Car Wash Business Development
Sinopec's Car Wash Business Development
Sinopec's Car Wash Business Development
Petrol station car wash: meet more obstacles
----Visit Beijing Autobase Wash Systems Co.,Ltd. Presient Xu Zhu
Chian Petrol--Wang Fang
Walk into SOHO New Town 3901 Autobase, Between mortal and the window will be bustling DaWang Road isolated, Static office make people peace of mind. Conference room on the remnants of a transparent tablet handwriting, Faintly discern a "car wash industry", "basic service", "forward-looking market," and so forth,Seems to convey a sense of strength,To bring people through the back Autobase team has just concluded brainstorming discussion. Beijing Autobase Wash Systems Co., Ltd. Chair Mr. Xu Zhu as we brew a pot of green tea, scented open up this interview
There is a gap with foreign counterparts
China Petroleum and Petrochemical: Currently, what state of domestic and foreign car wash industry as a whole showing ?
Xu Zhu: Automotive service industry is wide range , People can easily find numerous car services in their daily lives including Auto repair, car modification, auto parts, car maintenance, car care, car wash, etc.Washing, especially automated car wash service, automotive service industry plays a very important role in
As early as 20 years ago, the automotive service market segments in Europe and America and other developed countries had already begun.This is not a simplistic thinking, but to guide the direction of professional service and curing the greatest degree of market acceptance and implementation. In mature markets, the car wash has long been viewed independently of consumers, this is not only the result of market needs, but also the performance of professional services model accurately positioned to bring customers a professional service capabilities. Professional is valid, this sentence is difficult to understand.
Chinese car wash industry development is rapid and urgent. The rapid growth of the domestic car washing service needs seem contradictory, but also because of this, the car wash industry to become a new hot spot for investment, the rapid development. But people in their daily wash often will find the store where everything services. This is in the minds of consumers formed a car service can do anything, nothing professional entrenched consumer impression. For the car wash industry's healthy development, this is a very negative signal, need to overcome.
China Petroleum and Petrochemical: Specific to the gas station, how to carry out car wash their services ?
Xu Zhu: In Europe and other developed countries, the mature markets only gas station car wash services. In contrast, China launched a car service gas stations, a variety of projects, "hand in hand", so that consumers have a vague passive consumption, "enjoy" an extremely unprofessional service. Service breakdown is irreversible direction of development, but also service areas key to healthy development. Habit of automotive service stations pursuit of large scale of operations, it is difficult to be recognized in the minds of consumers, greatly affected the market confidence.
American car wash industry has been very mature, over 80% of the car wash center features a fully unattended operation mode. Currently Chinese car wash industry status are: automatic car wash services share of 10% and 90% market share of washing a car. Where a second tier cities share up 25%, three lines and the following cities share of less than 2%. At this point, China and the developing countries like Europe, America and other developed countries have to learn. Worldwide are faced with the rising cost of basic services and the huge pressure control costs and other issues, decided to unattended car wash services must be thinking transition. Automatic car wash is the future trend, and its development is only a matter of time.
Positioning allowed deletion professional team
China Petroleum and Petrochemical: Currently, how the overall state of the domestic automotive service stations showing ? What are the main problems? What factors contribute to?
Xu Zhu: domestic oil sales enterprises have realized the need to carry out in an automotive service stations. They think that car service is very important to know that this kind of non-oil business development patterns. But do not know how to start this business, even if carried out automotive business, but also the painstaking effort, little profit. Overall, the current gas station auto service that a business situation is not very optimistic. Investigation of his main reasons for the project or projects complicated positioning is not clear, the lack of market research analysis, the lack of a professional team caused poor management.
Specifically, the current into the gas station auto service project design and planning were initially far apart. Projects are often positioned as a large and comprehensive, it is necessary to repair, but also car wash, had to keep a car, which in itself is wrong. If a car wash to wash all bad, how can we convince people to do other automotive service stations also serve it? As a result, automotive service stations in the market as well as the minds of consumers is difficult to be recognized, the pursuit of large-scale business greatly affected market confidence. .
Not clear positioning led gas station auto service business development stagnation or progress is extremely slow, can not really form a regional chain service model and brand, which is the gas station business philosophy and market demand opposite.
Another very important point is the lack of a professional team. Service industries need professional people to do the professional thing, so in the general market, at the gas station is also true. In other countries, in addition to refueling stations other than the services are outsourced, including convenience stores. I visited Germany, I found a gas station to their fast food and convenience stores were contracted out to two professional companies, the station is only two people in the service.
Domestic convenience stores, car service and other non-oil business is often outsourced to station managers, the benefits of doing so is to facilitate the sale of state-owned oil enterprise management and policy implementation, easy to inspire Station Manager enthusiasm. But the problem is not professional operation, which is the sale of an enterprise and self-service stations capable of hematopoietic failure performance. Not only can not bring their business profits, but also to people's livelihood can not meet consumer demand for services.
Price and management mechanisms pair aphasia
China Petroleum and Petrochemical: automatic car wash stations in the development of business, sales of domestic oil companies recognize the existence of bias or misunderstanding, what are the specific implementation of the obstacles?
Xu Zhu: domestic oil sales enterprises in the development of car wash business, understanding into the two extremes. A myth is that their houses as long as the gas station, space, utilities and other hardware to prepare Haojiu Xing, when money is only responsible for charges, regardless of anything else, when the "walk away." Another is "not let go" of the problem. Between the history of China's oil companies closed, eyes not yet open, car washing and other non-oil business also hands-pressed, so that the sales companies did not accumulate in the non-oil business, effective experience, input and output is not proportional, resulting in to a certain extent, waste of resources.
Car down from the altar of luxury consumption, and turned for the life of means of transport, car wash turned into quite a lot of people schedule demand services. However, some domestic gas stations in the car wash business has made biased. One is overpriced. A gas station introduced Autobase automatic washing machine, car washing effect of natural is good. But the car wash is priced at $ 20, $ 40 mid-sized sport utility vehicle, with the same car wash on the market. The gas station, the car wash this is ancillary services, livelihood projects, the same should not be used with the market pricing mechanism.
The second is mismanagement. Car wash project started, automatic washing machines and other inputs is no longer a problem, only the good service and management capabilities to make the gas station auto service to the fore. Some gas station car wash business will now contracting layers, resulting in the layers of complaints. Contractor could not find, not only to reduce car wash profits, but also reduces the gas station car business development initiative. Instead, car wash business well, will have a great role in promoting oil sales, sales increased by 15% to 30%. This is my investigation three yuan, Long Yu and other private oil enterprises confirmed before.
After all, gas stations, car business is based on service, sales enterprises should strive to meet consumer convenience, thoughtful, efficient car service needs, car wash just one of them. Sales companies in the automotive service stations project design should be out of misunderstanding, the spirit of win-win situation with partners, to serve the public good idea to run this business.
2015 06/03